Chipolte is a fast-food, Mexican cuisine restaurant that bases its value-creating activities on streamlined operations. Discuss this value-chain primary activity and how Chipolte uses it to its advantage. Refer to Strategy Spotlight 3.1 for details.
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Chipolte achieves remarkable increases in productivity by what the company calls "the four pillars of great throughput." These are: Expediters, Linebackers, Mise en place, and Aces in their places. Although sales for the firm dropped in late 2015 in response to food safety concerns, its long-term performance has been very impressive. From its founding in 1993, Chipotle has grown to be the largest Mexican quick-service restaurant chain in the world.
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