Which of the following describes an electronic test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels.
B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors.
C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services.
D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume.
E) none of the above
C
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Indicate whether the statement is true or false
There is an automatic appeal from a state trial court to the U.S. Supreme Court
Indicate whether the statement is true or false
The Uniform Commercial Code has been adopted:
A) By fewer than half of the states. B) At least in part by all states. C) By most, but not all states. D) In its entirety by all states.
Which of the following statements about the investments of property and liability insurers is (are) true?
I. Income from investments is important in offsetting any unfavorable underwriting experience. II. Because premium income is continually being received, the investment objective of liquidity is of little importance. A) I only B) II only C) both I and II D) neither I nor II