What is the multistep flow model and how does it relate to opinion leaders?
What will be an ideal response?
ANSWER:
?The multistep flow model assumes that media effects are indirect and are mediated by opinion leaders. That is, most people receive much of their information and are influenced by the media secondhand, through the personal influence of opinion leaders. The opinion leaders themselves are influenced by more elite media rather than everyday mass media channels.
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Decision by minority is generally one of the most effective methods a group uses in order to make a decision
Indicate whether this statement is true or false.
Which process assists how new employees understand the way their interests overlap with those of the organization?
a) Socializatio b) Identification c) Assimilation d) Structuration
_____ is perhaps the clearest nonverbal indicator of love
A) Smiling B) Hugging C) Prolonged eye contact D) Frequent blushing
Digital recordings, such as CDs, frighten recording companies for which of the following reasons?
A. They don’t wear out as fast as tapes or vinyl recordings did. B. Consumers can potentially make perfect digital copies of the music without paying for them. C. They can contain more music than old analog LP discs, so consumers expect to receive more songs to fill that space. D. The sound quality of digital recordings is different from that of analog recordings.