Recall the discussion of special events and so-called "pseudoevents" from Chapter Nine. Was the Yahoo! billboard tactic a pseudoevent?
What will be an ideal response?
The authors of this book would argue that, no, the special event was not a
pseudoevent. The prefix pseudo comes from the Greek pseudes, or fake – and
there was nothing fake about an event that drew so much media attention.
Journalists don't cover pseudo-news.
You might also like to view...
Kathy is ill with the flu. She may be experiencing a __________ listening distraction
Fill in the blanks with correct word
Briefly explain what communication interaction patterns are, and give examples of two types
discussed in the textbook. What will be an ideal response?
Billi is addressing a diverse gathering in her hometown of San Diego who have met
to discuss the merits of a neighborhood watch program. She insists that her listeners all keep a loaded gun in their home and know how to use it, adding, "It is your responsibility to your family, yourself, and your community to fight crime when it rears its ugly head. Anything less is pure negligence on your part with a dose of cowardice thrown in!" In terms of her ethical obligation to her listeners, how would we evaluate Billi's appeal? A) It is good—as well as often productive—to offend, especially a captive audience. B) Billi recognizes that the truth hurts sometimes but still must be spoken and heard. C) Billi is justified; she has employed the means necessary to arouse great passion. D) Some listeners will likely view her remarks as tasteless and of poor judgment.
Describe the three methods of quality control for group workflow.
What will be an ideal response?