Pretesting refers to the testing of the questionnaire on a small sample of respondents to identify and eliminate potential problems. Discuss what the researcher expects to gain from pretesting the questionnaire
What will be an ideal response?
All aspects of the questionnaire should be tested. Subsequent pretests done after changes are made from an initial pretest should reveal problems peculiar to the interviewing method. The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews to gain a feel for potential problems and the nature of expected data. Experienced interviewers can easily perceive uneasiness, confusion, and resistance in the respondents. New interviewers can help the researcher identify table remains empty, a necessary question may have been omitted. Analysis of pretest responses can serve as a check on the adequacy of the problem definition and the data and the analysis required to obtain the necessary information. Analysis of pretest data helps to ensure that all data collected will be utilized and that the questionnaire will obtain all the necessary data.
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What is the most basic principle in the consumer products industry?
a. The customer is always right. b. Pander to the customer. c. Listen to the customer. d. Advertise to the customer.
One of the four dimensions used to describe the differences among the cultures is ________ avoidance, which indicates to what extent a culture programs its members to feel either uncomfortable or comfortable in unstructured situations.
Fill in the blank(s) with the appropriate word(s).
Which of the following is an acceptable way to cope with the loyalty objection?
A) Work on recruiting internal champions to build more support for your message. B) Point out, in specific terms, the weak points of the competing product. C) Point out how dependence on just one supplier can be risky. D) Encourage the prospect to quit the present supplier. E) Undermine confidence in the current supplier by intimating that the company is having financial troubles.
In terms of the sources of guidance, an organization that uses predominately ______ relies heavily on organizational norms, colleagues, subordinates, and their own judgment to observe what others are doing and coordinate their own work with others.
A. propensity B. direct supervision C. exchange output D. mutual adjustment