What are the six categories of interview bias that can adversely impact on research?
What will be an ideal response?
Students should identify and explain:
(i) Errors by the respondent. Forgetting, embarrassment, misunderstanding, or lying because of the presence of others.
(ii) Unintentional errors or interview sloppiness. Contacting the wrong respondent, misreading a question, omitting questions, reading questions in the wrong order, recording the answer to a question, or misunderstanding the respondent.
(iii) Intentional subversion by the interviewer. Purposeful alterations of answers, omission or rewording of questions, or fabricating answers.
(iv) Interviewer's expectations. Nonverbal and verbal cues that skew a respondent's answers based on their perceptions of the interviewer's expectations
(v) Failure to probe properly.
(vi) Interviewer influence. Adversely affect respondent doe to the interviewer's appearance, tone, attitude, reactions to answers, or comments made outside of the interview schedule.
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