The heart and soul of on-air and off-air production is:

A. identifying an audience B. capturing an audience C. entertaining an audience D. audience measurement E. both A & B F. all of these G. none of these


E. both A & B

Communication & Mass Media

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Walter Karp argues that viewing violent cartoons on TV, like reading violent fairy tales, can be therapeutic for children because the characters' ultimate

triumph encourages child viewers to think that justice will be done and obstacles overcome in their lives. Indicate whether this statement is true or false.

Communication & Mass Media

During which stage of conflict does frustration awareness occur?

A. middle B. end C. aftermath D. beginning

Communication & Mass Media

If you are very nervous about speaking, you should use your

introduction to apologize for your level of preparation or quality of delivery. Indicate whether the statement is true or false

Communication & Mass Media

When one creates a persona, he/she develops a false public image to project to an audience, similar to acting

Indicate whether the statement is true or false

Communication & Mass Media