Personal influence in marketing communications carries great weight when the ________
A) product being marketed is a convenience item
B) purchase of the product is considered to be safe and risk-free
C) product suggests something about the user's status or taste
D) product being marketed is purchased on a frequent basis
E) product or service in questions is used without being recommended by others
C
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The only source of positive cash flow is the customer
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An understatement of ending inventory in a period will result in an overstatement of gross margin in the next period
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QPD Corporation discovered financial information about its prime competitor which it used to its advantage. QPD did not obtain the information from any illegal source or through any illegal means. As discussed by the authors, which of the following disadvantages of having a corporate form of business is responsible for QPD's knowledge of the details of its competitor's financial situation?
A. Conflict within the corporation giving pressure to increase sales revenue B. Government regulation demands necessitating increased paperwork C. Lack of secrecy requiring the reporting of specific corporate activities D. Requirements for specialized management cause competitors to employ individuals who have worked for competitors
The Wi-Max 802.16 standard was developed with mobile devices in mind, meaning that 802.16 services do not perform well for highly fixed devices
Indicate whether the statement is true or false