Customer relationship management systems help organizations to identify and target their most profitable customers
a. True
b. False
Indicate whether the statement is true or false
True
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The writing style for a report should be more formal if
A) you know your readers reasonably well. B) your report is internal. C) the subject is controversial or complex. D) the report is relatively short. E) you are not confident in your conclusions.
A(n) ________ is directed to a client and is informative, almost educational
Fill in the blanks with correct word
An aggressive advertising campaign was credited with K-Tel's inability to keep K-Fed's latest CD on the shelves. K-Tel continued to accept orders and promised to ship as soon as they could burn new discs
Customers weren't happy, but were willing to wait. This unfortunate situation can be described as a: A) stockout. B) backlog. C) backorder. D) lost sale.
According to Michael Porter, there is a tremendous allure to ________. It is the big play, the dramatic gesture. With one stroke of the pen, you can add billions to size, get a front-page story, and create excitement in markets.
A. internal development B. strategic alliances and joint ventures C. mergers and acquisitions D. differentiation strategies