What is the benefit of using stories and well-known quotations to explain points made during an interview with a reporter?
What will be an ideal response?
For countless generations human knowledge was passed down from mouth to ear in the form of stories. Stories stick in people's minds and are adaptable. The story will make the interview more memorable and will get adapted to align comfortably with the attitudes of those who see, hear, or read the interview. An interviewee can also clarify a point and lend some credibility to his or her argument by using the words of well-known people. If a recognized expert from outside of your firm has said something that can help make your case, use it in the interview. For example, if your CEO says, "Warren Buffet says this industry is growing faster than any other, and I believe him," she will be much more effective than if she says, "I believe our industry is growing faster than any other."
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The Robinson-Patman Act makes it illegal for a business entity to discriminate in price "between different purchasers of commodities of like quality or grade." In order to violate this act, the business must
A. make sales at different prices to at least three different purchasers. B. make one sale of a different price to a purchaser. C. give different price quotes to different purchasers. D. make two or more sales to different purchasers at different prices.
Which of the following is not something a model of database structures must be able to describe?
A. The attributes or characteristics of the entities and relationships. B. The sequence that entities are accessed. C. The entities or things in the domain of interest. D. The cardinalities that describe how many instances of one entity can be related to another.
A retailer seeks store loyalty, as well as greater channel control. Which branding philosophy should the retailer use?
a. manufacturer branding b. generic branding c. private branding d. mixed branding
Which of the following is a federal statute that deals with corporate bribery between U.S. companies and officials of other countries?
A) Sarbanes-Oxley Act B) Glass-Steagall Act C) Deregulation and Monetary Control Act D) Foreign Corrupt Practices Act