Direct marketing is
A. a strategy that works best when a producer has little working capital.
B. direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.
C. an effort to sell through only one intermediary.
D. personal sales contact between a representative of the company and an individual consumer.
E. primarily concerned with the degree of market exposure.
Answer: B
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Internal control is a process affected by the organization's board of directors, management, and other personnel to provide reasonable assurance of achieving certain objectives. Which of the following does not fit into one of these categories of objectives?
a. Reliability of financial reporting. b. Compliance with laws and regulations. c. Continuing existence. d. Effectiveness and efficiency of operations.
One aspect of forensic accounting focuses on identifying the person who has perpetrated the fraud and having that person confess to the fraud
a. True b. False Indicate whether the statement is true or false
When asking respondents about their income, you should
A) offer narrow categories of alternatives, such as "$20,000 to $22,000" and "30,000 to $32,000." B) request a specific figure, rounded to the nearest $100. C) use interviewers who are trained in eliciting answers about sensitive topics. D) position this question at the beginning of the questionnaire, to get it out of the way. E) offer broad categories of alternatives, such as "Less than $20,000" and "30,000 to $40,000."
What encompasses all organizational information with the primary purpose of supporting the performance of managerial analysis or semistructured decisions?
A. OLAP B. Analytical information C. Transactional information D. OLTP