Case-Based Critical Thinking QuestionsCase 8-2Elena is a Marketing Manager for a growing Internet business called Rainmaker Teas. Elena is researching the different types of online ads that are available to use in the launch of their five new white tea flavors.During her research, Elena finds one type of ad that she is philosophically against. The ____ ad appears as if it is a Windows dialog box, and tricks the user into clicking it.
A. interstitial
B. fake banner
C. expanding
D. trick banner
Answer: D
You might also like to view...
The clarity with which you speak your words is called
A) mispronunciation B) articulation C) pronunciation D) inarticulation
An economy of scope is BEST illustrated by being able to eliminate or reduce costs by
A. having more value chain activities performed in-house rather than outsourcing them. B. combining related value-chain activities of different businesses into a single operation. C. performing all of the value chain activities of related sister businesses at the same location. D. expanding the size of a company's manufacturing plants. E. extending the firm's scope of operations over a wider geographic area.
All of the following represent factors that comprise the environmental context of the problem EXCEPT:
A) resources of the firm. B) objectives of the decision maker. C) accounting practices used by the firm twenty years ago. D) economic environment. E) constraints of the firm.
Soehl, Inc., manufactures and sells two products: Product T4 and Product F9. The company has an activity-based costing system with the following activity cost pools, activity measures, and expected activity: EstimatedExpected ActivityActivity Cost PoolsActivity MeasuresOverhead CostProduct T4Product F9TotalLabor-relatedDLHs$326,6504,5004,9009,400Product testingtests 68,5726008001,400Order sizeMHs 79,6903,2003,3006,500 $474,912 The total overhead applied to Product T4 under activity-based costing is closest to: (Round your intermediate calculations to 2 decimal places.)
A. $39,231 B. $227,340 C. $224,995 D. $267,138