A customer value proposition is
A. a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
B. the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
C. the characteristics of a product that make it superior to competitive substitutes.
D. a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
E. the cluster of benefits that an organization promises customers to satisfy their needs.
Answer: E
You might also like to view...
Consider Figure 6.2. With free trade, Mexican consumers purchase ______________ calculators, Mexican firms produce ______________ calculators, and ______________ calculators are imported.
a. 10, 4, 6
b. 10, 6, 4
c. 10, 8, 2
d. 10, 2, 8
The business analysis for a new product begins with ________
A) idea generation B) problem recognition C) assessing how the new product will fit into a firm's total product mix D) perceptual mapping E) identifying the distribution channel for the product
Which of the following is not one of the need levels in Maslow's hierarchy of needs?
A. safety B. love/belonging C. self-actualization D. psychological E. esteem
Damien, project manager for Telmax Construction, reprimanded his superintendent, "Todd, I'm going to have to write you up for not properly securing yourself on that elevated work site. I've written up others, and the crew will be watching to see what I will do." Todd replied, "C'mon, Damien! I've been up there dozens of times, and we're on a tight schedule. There's no time to fool with every safety procedure." In writing up Todd as he did other employees, Damien was implementing
A. instrumentality. B. negative reinforcement. C. expectancy. D. extinction. E. procedural justice.