A speaker who relies on bandwagoning poses arguments that use general opinions as their bases.
a. true
b. false
Answer: a. true
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Dialogic theory in public relations is
A) an information monologue delivered to the public in a steady stream. B) rooted in the belief that the company is always correct. C) the withholding of information that is negative to the client. D) a practice in which there is genuine dialogue to negotiate relationships.
What can be a primary objective of an advertising campaign?
a. Awareness b. Action c. Reinforcement d. All of the above
Unless you are independently wealthy, you will
A. stay in school indefinitely. B. live long and prosper. C. work for a living. D. play for a living.
Of the genres of film writing that students are commonly asked to read and/or write, the __________is the one that is not strictly academic
Fill in the blank(s) with correct word