Charts that are intricate and detailed make effective visuals for speakers who are
conveying complicated processes or concepts.
Indicate whether the statement is true or false.
Answer: F
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In writing advertising copy, your goal is to write in such an engaging way that:
a. The copy becomes one with the visual elements b. Your audience cannot resist the logic in your piece c. Your audience cannot deny the emotion in your piece d. Readers will give you their undivided attention
Arbitron is known for
A) tracking television network audiences. B)measuring radio audiences in local broadcast markets. C) using people meters. D) tracking audience members who cross-over from one medium to another.
A survey by the U.S. Department of Commerce in 2001 found that more than 75 percent of the population was using the Internet. o
Indicate whether the statement is true or false
RKO, a small studio, boasted which of the following:
a. great political clout in California b. the finest special effects unit in Hollywood c. Gene Kelly and Debbie Reynolds d. Fritz Lang and John Ford, two of the best contract directors in Hollywood