Dividing a market into several sections of customers is known as ________
A) mass customization
B) market positioning
C) market segmentation
D) value engineering
E) undifferentiated marketing
C
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A contract modification always results in a new contract if the modification adds distinct goods or services at a price that reflects their stand-alone selling price
Indicate whether the statement is true or false
Able Bakers sells cooking supplies and training services. Under a contract with Putnam Restaurants, Able will provide $60,000 of supplies and three months of training for $2,000 per month. Able's right to receive consideration for cooking supplies is conditional upon providing one month of training services before they can bill the customer for the supplies. When Able delivers the supplies on the
first day of training services, Able will recognize A) $60,000 receivable. B) $60,000 contract liability. C) $60,000 contract asset. D) $60,000 unearned revenue.
An effective communicator of a message develops the message from the receiver's viewpoint which is a "you attitude" rather than a "me attitude."
Indicate whether the statement is true or false
Exclusive jurisdiction occurs when only one court system has the power to hear a case
Indicate whether the statement is true or false