Need-satisfaction questions are designed to focus on:
A) emotional links with a product
B) benefits of a solution
C) bridge statements
D) persuasive words
E) product features
B
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During this past year, a small publishing company sold 60,000 copies of Super Travel paperbacks (its only product) at $5 per book; total fixed costs were $14,000; and total variable costs were $3 per book. What is this company's breakeven point in units?
a. 9,800 units b. 7,000 units c. 28,000 units d. 14,000 units
The FTC has adopted a three-day cooling-off rule to give special protection to ________
A) customers who purchased because of deceptive advertising B) customers who purchased because of bait-and-switch tactics C) customers who were not seeking a product D) resellers who do not receive proportionately equal treatment from manufacturers E) resellers who are not covered by the Robinson-Patnam Act
________ allows firms to sell products, advertise, purchase supplies, bypass intermediaries, track inventory, and eliminate paperwork.
a. Social networking b. E-commerce c. Blogging d. Video sites e. None of the above
Ulrich files a suit against Vern to enforce a written con-tract. If the court finds that the parties intended the contract to be the final statement of their agreement, parol evidence can be admitted to prove
A) an orally agreed-on condition precedent B) ?terms discussed before the contract but not contained in it. C) terms discussed at the time of the contract that contradict the written terms. D) none of the choices.