How do the Big Five personality factors relate to the five major leadership traits identified in the text?
What will be an ideal response?
Answers will vary. Self-confidence is similar to extraversion in the sociable and assertive area. Intelligence is similar to openness in that the insightful and informed and creative relate somewhat to reasoning capacity. Agreeableness and sociability share the accepting and nurturing or human capacities. Determination and conscientiousness are similarly focused on dependability and getting things done. Neuroticism is not what we want in leaders, and integrity as a leadership trait is not part of the Big Five explicitly.
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Brand tracking studies measure the interplay between ________ and ________
A) brand personality; brand health B) brand attributes; brand personality C) marketing communications; revenue D) marketing communications; brand health E) brand health; revenue
DigitalHealth Electronics Inc. is a company that builds diagnostic devices. It was the first company to develop a compact MRI scanner by reconfiguring the components of the MRI technology. This smaller and user-friendly version of the huge MRI scanner created demand from small hospitals, nursing homes, and private practice doctors who were earlier dependent on the scanning machines in large hospitals. Which of the following types of innovations does this scenario best illustrate?
A. architectural innovation B. radical innovation C. disruptive innovation D. incremental innovation
Suppose the following rates are averages for banks in your area: interest checking accounts pay 1%,
savings accounts pay 2%, and one-year certificates of deposit pay 3%. All accounts are federally insured by the FDIC. The difference in rates can be explained mainly by A) maturity premiums. B) liquidity premiums. C) inflation risk premiums. D) default risk premiums.
The free cash flow valuation model is based on the same principle as dividend valuation models; that is, the value of a share of stock is the present value of future cash flows
Indicate whether the statement is true or false