In a production process, internal setup requires ______.
a. machinery to be stopped
b. new raw materials
c. retraining of employees
d. adherence to price controls
c. retraining of employees
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Computer viruses usually spread throughout the system before being detected
Indicate whether the statement is true or false
A company seeking to expand the number of existing products sold to its current markets, would be using a "market-penetration strategy."
Indicate whether the statement is true or false
How does the American Marketing Association (AMA) define the term brand?
What will be an ideal response?
In a peer-to-peer business model, ______.
a. businesses sell products that are unique to a limited number of peer customers b. products and services are better than traditional services c. distribution occurs in a different way from traditional services d. interactions are business to business