When the floor rusted through on her old car, Kelly knew she had a problem. Logically, Kelly's next step in the consumer decision process would be to
A. purchase a new car.
B. identify her need.
C. search for information about cars.
D. evaluate alternatives.
E. assess her satisfaction with the car she purchased.
Answer: C
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______ is the tendency to remember recent information better than earlier information.
A. Stereotyping B. Self-serving bias C. Fundamental attribution bias D. Selective perception E. The recency effect
Operating, investing, and financing activities affect certain balance sheet accounts. Which of the following statements is true?
a. Operating activities primarily involve transactions which affect noncurrent assets. b. Investing activities primarily involve U.S. government securities and long-term productive assets. c. Financing activities primarily involve transactions which affect current liabilities. d. Different balance sheet accounts are affected depending on whether the direct or indirect method is used.
Suppose the benchmark competitive product has a price of $300, costs $200 to install, and averages $500 in usage and maintenance costs. Your product is priced at $400, costs $100 to install, and averages $400 in usage and maintenance costs
In this situation, the economic value of your product over the benchmark competitive product is ________. A) -$200 B) -$100 C) $0 D) $100 E) $200
Which of the following types of decisions involves deciding whether to perform a particular activity in-house or purchase it from an outside supplier?
A. Continue or discontinue B. Make-or-buy C. Sell-or-process further D. Special-order