An advertising company has been hired by the Centers for Disease Control to produce TV commercials to increase awareness of breast cancer in males. Advertising executives are considering three different commercials
The first features actual patients who describe the pain they experienced from the disease. The second focuses on medical doctors discussing early detection strategies and treatment options. The third shows grieving family members surrounding a grave. Which is likely to be more effective at changing men's behavior? a) The first, focusing on actual patients and their negative outcomes
b) The second, focusing on specific information that will reduce fear
c) The third, focusing on the ultimate outcome of ignoring the potential problem
d) All of these will be equally effective
b
You might also like to view...
In the DeShawn case described in the beginning of the chapter, DeShawn, a 21-year-old student, was described as possibly having a series of problems associated with
a. cocaine. b. alcohol. c. sex. d. family.
Despite the fact that the existence of _____ is generally
unsupported by existing psychological research, approximately 41% of Americans believe in such existence. This demonstrates some of the risk associated with pseudoscience. A) an afterlife B) ESP C) ghosts D) telepathy
_____ intelligence tends to increase over the lifespan, whereas _____ intelligence tends to decrease as time goes on
a) Fluid; crystallized b) Nonverbal; fluid c) Crystallized; fluid d) Nonverbal; verbal
The Rumbaughs taught a chimp named Kanzi to comprehend spoken English words through
a. trial-and-error. b. classical conditioning. c. operant conditioning. d. observational learning.