Explain the concept of audience psychographics. Be sure to include all four types discussed
in Chapter 10.
What will be an ideal response?
Psychographics refers to the psychological characteristics of the audience, including
behaviors, attitudes, beliefs, and values. Understanding these elements gives a speaker insight
into the feelings, thoughts, and behaviors of audience members. Values express judgment
about what is right and wrong, beliefs are things we accept as true
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During a helpful criticism, judgments should be supported with reasons
Indicate whether the statement is true or false
Conflict can be defined as the interaction of interdependent people who perceive incompatible goals and interference from each other in achieving those goals
Indicate whether this statement is true or false.
College students spend approximately what proportion of their time listening to others and the mass media?
A. 25 percent B. 65 percent C. 50 percent D. 75 percent
Which form of alternative dispute resolution gives parties the most control in determining their own solutions to their conflict?
A. Litigation B. Mediation C. Conciliation D. Arbitration E. Facilitation