What is the aim of a public relations campaign?
A. to keep the product before the public in an effort to reinforce previous promotional activity
B. to promote positive relations between a firm and its stakeholders
C. to coordinate promotion mix elements to provide a consistent message about the firm
D. to stimulate quicker and more frequent purchases of a product
E. to communicate directly with the consumer in an effort to provoke a response
Answer: B
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Which of the following best explains the parol evidence rule?
A) A court will accept evidence of any oral statement that changes or contradicts the terms of a written contract. B) A court will not accept evidence of any oral statement that changes or contradicts the terms of a written contract. C) A court will examine an oral statement made concerning the contract and decide which part to believe. D) A court will examine a statement made in negotiating the contract in determining misrepresentation. E) A court will only accept an oral statement as evidence if there are circumstantial guarantees of its trustworthiness.
If a leased asset has a negative residual value (e.g. as a result of a statutory requirement to dispose of an asset in an environmentally sound manner), then the lessee of the asset could reasonably expect to pay a lower lease rate because the asset does not have a positive residual value.
Answer the following statement true (T) or false (F)
No federal court has held that digitally sampling a copyrighted sound recording of any length constitutes copyright infringement
Indicate whether the statement is true or false
A ________ is an order to buy or sell a set number of securities immediately at the best price available
A) day order B) market order C) limit order D) prompt order E) none of the above