Marketers of seasonal products tend to emphasize
A. personal selling.
B. word-of-mouth communication.
C. public relations.
D. sales promotion.
E. advertising.
Answer: E
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Brown & Smith, Inc engages in the design, development, making, and retail of designer jewelry in North America
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Coke-Pepsi PhotoConsider the Coke-Pepsi photo above. What was the consequence to the Coca-Cola employee who tried to sell classified information to Pepsi?
A. The employee was given the choice of quitting or being demoted to a minimum wage job. B. The employee was permitted to keep her original job (minus any bonuses), but had to attend a seminar on ethical behavior. C. The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. D. The employee was arrested for bribery and sentenced to five years house arrest. E. The employee was fired and no other legal action was taken since the practice is unfortunately too commonplace.
Based on the information in Table 4-1, and assuming the company's stock price is $30 per share, the
P/E ratio is A) 9.85. B) 10.99. C) 3.09. D) 4.83.