In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations
b. Showing successful weight losers holding up their old pants
c. Using clothing labels found in common shopping malls
d. Proving that eating was not as fun as fitting into new clothes
c
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From a legal perspective, illegal communication behavior also is unethical, but that which is not specifically illegal is ethical
Indicate whether the statement is true or false
Explain the concept that meaning is co-created
What will be an ideal response?
According to communication scholars, a small group is composed of at least ________ members but no more than 15 to 20 members.
A. 2 B. 3 C. 4 D. 5
While running for the president of the United States, Barack Obama gave many speeches advocating health care reform in the United States. These speeches were a form of ________ oratory.
A. deliberative B. epideictic C. ceremonial D. forensic