What is a segmentation base (or segmentation variable)? Name the common segmentation bases used by marketers to segment consumer markets.
What will be an ideal response?
A segmentation base (or variable) is a characteristic of individuals, groups, or organizations that marketers use to divide a total market into segments. Consumer goods marketers commonly use one or more of the following characteristics to segment markets:
| · | Geographic--by region, market size, market density, or climate |
| · | Demographic--such as age, gender, ethnic background, income, or family life-cycle stage |
| · | Psychographics--such as motives, lifestyles, or personality |
| · | Benefit--such as less filling or great taste |
| · | Usage rate--heavy, medium, or light |
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Extraordinary repairs usually are recorded by making a debit to
a. a capital account. b. Repair Expense. c. a contra-asset account. d. an asset account.
Which of the following is an example of an obvious financial reporting fraud as discussed in the text?
A) Closing the books at the end of the reporting period. B) Transferring assets to an affiliate at more than their actual value. C) Recording as expenses expenditures that should have been classified as expenses. D) Recording a liability when title to merchandise passes to the purchaser.
Backup and archive processes are often linked and managed together
Indicate whether the statement is true or false.
The Landrum Company provides the following standard cost data per unit of product: Variable overhead$8.00?Landrum anticipated that they would produce and sell 24,000 units. During the period, the company produced and sold 25,000 units, incurring $210,000 of variable overhead costs.The variable overhead flexible budget variance was:
A. $10,000 favorable. B. $8,000 favorable. C. $10,000 unfavorable. D. $8,000 unfavorable.