In terms of marketing expenditures, companies tend to spend the most (41%) on:
A) media advertising
B) trade promotions
C) consumer promotions
D) direct marketing
A
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Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer
What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? A) points-of-difference B) points-of-conflict C) points-of-parity D) points-of-presence E) points-of-inflection
In a bankruptcy unsecured creditors are owed a total of $900,000. Unsecured creditor A is owed $600,000, unsecured creditor B is owed $200,000 and unsecured creditor C is owed $100,000. There is only $300,000 available to the unsecured creditors
As a result creditor C will get A) $100,000 B) $75,000 C) $50,000 D) $33,333 E) $0
Which of the following are advantages of simulation?
I. time compression II. "what-if?" questions are possible III. flexibility IV. repetitive approach V. input must be user generated A) I, III, V B) I, II, V C) II, III, IV, V D) I, II, IV, V E) I, II, III
What needs are associated with Alderfer's ERG Theory?
What will be an ideal response?