Professional bloggers often use a feed-managing service such as FeedBurner to publish their feeds and provide information about how users interact with their feeds. Discuss FeedBurner's services.
What will be an ideal response?
Feed managing services regularly update Web feeds as bloggers publish new content to their blogs, and they simplify the process of subscribing to a feed when using a Web-based feed reader. FeedBurner offers several Web-based feed readers from which you can choose to subscribe to a feed. To subscribe to a managed feed using a Web-based reader, select the desired feed reader listed under the Subscribe Now section of the feed page. To subscribe to the feed using a feed reader that is not listed, enter the feed URL in the feed reader application as you would when subscribing to any feed using that application.
Feed-managing services also provide content producers with metrics, or quantitative results from periodically measuring and assessing Web traffic and usage, that summarize how users interact with a feed's content. Most bloggers want to know how many people subscribe to their feeds, because increased readership may also mean increased revenue if a blog displays advertisements. Under the Analyze tab, FeedBurner informs bloggers of their blog's reach, which is a term used to describe the total number of people who have viewed or clicked on the content in a blog. A higher reach suggests that users are actually reading and engaging with blog content and not simply skimming it.
Some users may view a blog's content without actually subscribing to it because they found it via a blog search engine or because it appeared in a blog's sidebar. These users are also included in the measurement of a blog's readership. FeedBurner also provides metrics about the various Web-based feed reader applications that are used to access this feed. For individual blog posts, FeedBurner measures the number of views, the number of times that an individual blog post was displayed, the number of times a user clicked on a link within a post, and the number of clicks that each blog post received over a period of time. FeedBurner also provides the URLs of the referring pages from which users accessed the single blog post.
In addition to these capabilities bundled under FeedBurner's Analyze tab, the Optimize tab gives options for displaying a feed with easy subscription options using a variety of feed reader applications. The Publicize tab provides services for content publishers to add custom logos and provides gadgets to facilitate subscribing to a blog using a variety of readers. The Monetize tab provides instructions for activating Google AdSense to include ads as part of the Web feed. The Troubleshootize tab gives hints for correcting problems, for example, if FeedBurner does not update the feed file correctly after new content is posted.
Using a feed-managing service can provide simplified functionality for the user and valuable metrics for the professional blogger as to how users are interacting with their feeds.
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What will be an ideal response?