What did political scientist Harold Lasswell create when he wrote, “A convenient way to describe an act of communication is to answer the following questions: Who? Says what? In which channel? To whom? With what effect?”

a. the first PR department at a U.S. university
b. a forerunner to Twitter
c. an early communication model
d. a condensed outline for news release writing


c. an early communication model

Communication & Mass Media

You might also like to view...

During the Mumbai, India, terror attacks, local television journalists were very cautious about what they did and did not report. In a brief essay, explain why Indian reporters engaged in substantial self-censorship of the news they reported on the attacks.

What will be an ideal response?

Communication & Mass Media

Clustering is the first step in the brainstorming process

Indicate whether the statement is true or false

Communication & Mass Media

The components of your outline should be written using key

words and phrases. Indicate whether the statement is true or false

Communication & Mass Media

When editing sound to picture, cutting two incompatible sonic elements together will work if the picture justifies it:

a. true b. false

Communication & Mass Media