By interacting with consumers in a fun, helpful, and interesting manner, social media can help build a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers and by
A. reducing consumers' call to action.
B. generating positive word-of-mouth communication about the brand.
C. promoting social media as a place for consumers to buy goods.
D. keeping customers from visiting competitors' sites.
E. generating ideas for new goods and services.
Answer: B
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For capital budgeting purposes, an investment is acceptable if:
a. the present value of the expected net cash flows is positive. b. net present value is positive. c. the intrinsic value is greater than the current market price. d. all of the above.
A plumber hired to redo the plumbing in a building is an independent contractor and an agent of the owner of the building
a. True b. False Indicate whether the statement is true or false
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A. is laws and regulations that govern business. B. is the application of moral standards to business situations. C. do not vary from one person to another. D. is most important for advertising agencies. E. is well-defined rules for appropriate business behavior.
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B) a tying arrangement. C) a requirements contract. D) a convenience for the buyer.