Why could one say that a positivist and an interpretive stance are equally useful to the modern marketing professional?
What will be an ideal response?
By this point, the amount of reflection of different aspects of marketing research, its process
and components should enable students (and professionals) to see that both positivist and
interpretive stance have a place in marketing research.
In fact, this would link well with many of the points also made in Chapter 1 about the
evolution of marketing research practices over time (and in relation to the general marketing
orientation of organisations).
Finally, there is some further scope for thinking about how a researcher’s beliefs – this
should perhaps lead to a conversation about ‘positionality’, which has been deemed beyond
the scope of this textbook – might indeed influence their overall understanding of the world
around them. In other words, many people believe that only a particular position, e.g.
positivism or interpretivism leads to the generation of valid and reliable knowledge.
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Americans doing business abroad must conform to proper ethical and legal behavior as spelled out by the ________
A) TRIPs B) FCPA C) FERA D) ICJ
Which of the following is a good probing response?
a. Why do you feel this way? b. What do I do to cause you to feel this? c. Why don’t you try this solution? d. Why are you asking me?
The Federal Trade Commission (FTC) holder in due course (HDC) rule applies when a buyer ________
A) signs a sales contract that includes a check B) signs a sales contract that includes a promissory note C) signs an installment sales contract that does not contain a waiver of defenses clause D) arranges financing with a third-party lender
What pricing options does a firm have when the difference between V, the consumer's willingness to pay, and C, the cost to produce the good or service, is large?
What will be an ideal response?