Business markets are similar to consumer markets in that ________
A) the nature of the buying unit is the same for both
B) the decision processes involved in both the markets are same
C) both involve people who assume buying roles and make purchase decisions to satisfy needs
D) both share the same market structure
E) the types of decisions are fairly consistent in both the markets
C
You might also like to view...
Explain the marketing program 3M used to reach the office worker segment with its Post-it Flag Pen.
What will be an ideal response?
When considering whether to move the project to its optimum cost-time position, the manager should also consider ________.
Fill in the blank(s) with the appropriate word(s).
Which of the following is not true concerning the FASB and the IASB conceptual frameworks?
a. Both the FASB and the IASB rely on a conceptual framework to guide their standard-setting decisions. b. The conceptual framework is not a rigorous set of principles from which standard setters can logically deduce appropriate financial reporting standards. c. The purpose of a conceptual framework is to guide auditors' decisions in order to enhance the quality and consistency of the audits. d. The FASB and the IASB have separately developed their conceptual frameworks, and those frameworks are similar. e. The two standard-setting bodies are currently working to develop a common conceptual framework for financial reporting.
According to Integrated Social Contract Theory, ______ contracts set the standards for social interactions; ______ contracts govern the relationships between members of particular communities.
Fill in the blank(s) with the appropriate word(s).