Audience __________ is the strategy of dividing an audience into various subgroups based on their demographic and psychographic profiles

Fill in the blanks with correct word


segmentation

Communication & Mass Media

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Mapping is a listening technique which helps the listener account for each and every word a speaker

utters. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is a disadvantage/criticism of the social scientific approach?

a. The approach focuses too much on including age and socioeconomic status in research. b. Education is heavily emphasized when selecting participants. c. Race, religion, sexuality, and other characteristics of participants are not always taken into account. d. College students are rarely invited to participate.

Communication & Mass Media

Common knowledge is a type of supporting material that relies on __________.

A. the speaker's own experiences and observations B. information and experiences of individuals other than the speaker C. support found in documents that the listeners all deem to be trustworthy D. values and beliefs that listeners generally share

Communication & Mass Media

Luther said, “Ax the teacher when the test is.” Luster was displaying an error of

A) pronunciation. B) accent. C) articulation. D) gesticulation.

Communication & Mass Media