Explain the differences between campaigns and brands.
What will be an ideal response?
The primary difference between brands and campaigns is the longevity and depth associated with each. The brand is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts. A campaign works in the short term to provide audience members with information about a single element or idea within the brand. Campaigns traditionally work as subsets of the brand, reinforcing the dominant identity of the brand while still emphasizing something new or different that emerges from that brand.
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The video conferencing system was one of the earliest examples of the incorporation of visual displays into telephone-based communications.?
a. True b. False
Problems with understanding word meanings, jargon, slang, and technical language can obscure listening
Indicate whether the statement is true or false.
Dialogic communication:
A) means that you encourage stories lived and stories told but carefully avoid stories untold, stories unknown, and stories unheard. B) is defined as a conversation in which parties remain in the tension between holding their own perspective while being profoundly open to the other. C) means that you approximate the process of communication favored by Socrates in the dialogues of Plato. D) means that you control persons-in-communication, thereby establishing both coordination and coherence.
List the steps in the quintamensional design sequence.
What will be an ideal response?