An undifferentiated marketing strategy is most likely to be successful in which of the following scenarios?
A) The market has many competitors.
B) The product or service has wide appeal.
C) Growth of the market has stabilized.
D) The market is slowly shrinking.
E) The market has a few strong competitors.
B
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Of the internal stakeholders, the group that is the most critical to the success of a firm would be:
A) shareholders B) employees C) the labor union D) customers
Lucinda cares a lot about the amount of work being produced by her team, but she is also concerned about her employees’ job satisfaction. Which style describes Lucinda?
a. team manager b. compassionate leader c. country club leader d. Theory X leader
Which of the following is an internal trigger to anger?
a. frustration that you did not get promoted because you bombed the presentation and were unable to sign the client b. frustration that your team members did not do their part c. traffic d. irritation that your spouse does not understand your work schedule
The ________ imposes obligations on employers and providers of public transportation, telecommunications, and public accommodations to accommodate disabled individuals
A) Age Discrimination in Employment Act (AEDA) B) Older Workers Benefit Protection Act (OWBPA) C) Americans with Disabilities Act (ADA) D) Fair Employment Practices Agency (FEPA)