Richard participated in a study conducted by an advertising agency. During his interview, he was asked to gauge the services provided by a regional airline on the basis of his experiences and what others had told him. The interviewer asked Richard specific questions about the food, the seating arrangements, the ease with which he entered and exited the plane, and the service provided by the flight attendants. The advertising agency used the research data to develop the creative strategy. In this scenario, Richard provided the agency with
A. secondary external data.
B. buzz marketing research.
C. product-specific preplanning inputs.
D. secondary internal data.
E. switch marketing inputs.
Answer: C
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Effective teams have which of the following?
A) commitment to excellence B) clear goals C) capable team members D) all of the above
Benchmarking often compares a company against a key competitor or the industry average
Indicate whether the statement is true or false
Pipes & Culverts Company orders six irrigation pumps from Quality Plumbing, Inc The pumps are stored in Restorers Warehouse. Under the terms of the order, Quality must give Pipes & Culverts a warehouse receipt for the goods, which the buyer will then pick up. Title to the goods passes to Pipes & Culverts when A) Quality stores the drives
B) Pipes & Culverts orders the drives. C) Pipes & Culverts picks up the drives. D) Quality gives Pipes & Culverts a warehouse receipt for the drives.
At the time that Kirby Company issued a 5-for-2 stock split, the company had 2800 shares of $10 par value common stock outstanding. Stockholders' equity also included $18,000 of paid in capital in excess of par value-common and $25,000 of retained earnings. Which of the following statements regarding the impact of the stock split is true?
A. The number of outstanding shares of common stock will be 140,000. B. The balance of the common stock account will be $28,000. C. The balance in the retained earnings account will become $5000. D. The amount of paid-in capital in excess of par-common will become $18,000.