Which of the following statements about publicity is true?
A. Publicity has a good return on investment compared to other communications activities.
B. Publicity need not be newsworthy to be effective or to attract media attention.
C. When publicity is run, the media bills the organization for the space or time.
D. Publicity is completely free.
E. All publicity is good for the company being publicized.
Answer: A
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In ranking choices with the break-even time (BET) method, the investment with the longest BET gets the lowest rank.
Answer the following statement true (T) or false (F)
Erin, Jayne, and Kathryn form a general partnership. Kathryn, while on partnership business, accidentally caused a fire that burned down Bill's house. Bill successfully sued the partnership and each of the partners and received a judgment for $500,000. Bill decided seek payment on the judgment just from Erin and Jayne, since they were known to be independently wealthy. Erin and Jayne ________.
A. must divide the payment 50-50 B. can seek an injunction to prevent collection of the judgment since they were not involved in the tortious act C. may seek indemnification from the Kathryn, the partner who committed the tortious act. D. can avoid paying by dissolving the partnership immediately
In most Chapter 11 bankruptcies, the ______ operates the "reorganized" business
a. debtor b. creditor c. court appointed official d. impartial third party e. county agent
________ is the practice and method of collaboratively creating, classifying, and managing tags to annotate and categorize content
Fill in the blank(s) with correct word