Return ratios are measures of the relationship between the
a. income earned and the investment made in the company by the various groups.
b. revenue earned and the total equity of a company.
c. total equity of a company and its cash flows for the period.
d. profitability and liquidity aspects of a company.
a
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According to the 2011 Razorfish Customer Engagement Report, which of the following channels is the least important for customer engagement?
A) transactional e-mail B) company websites C) social networking sites D) traditional word-of-mouth
The critical industrial relations school of thought views industrial relations as an inherent _____________ conflict.
Fill in the blank(s) with the appropriate word(s).
A contract that does not satisfy the writing requirement of the Article 2 statute of frauds, but which is otherwise valid, is enforceable in which of the following situations?
a. Where the goods have been delivered and accepted. b. Where payment has been accepted. c. Where the goods have been specially manufactured and are not suitable for resale in the ordinary course of business. d. All of these are situations where the contract would be enforceable.
Which of the following provides an example of a common drawback of a functional strategy?
A. Marietta was surprised about the inflexibility of her firm when it rejected her marketing plan. B. Juan's manager dismissed his idea because it was too innovative. C. Bert had a difficult time communicating efficiently with the manager of another department. D. Mary did not accept the position with the firm because it has an ineffective cost-leadership strategy.