Usually, the most important consideration when a court determines whether using copyrighted material without permission constitutes fair use is ______.
a. the quantity and quality of a work copied
b. what the copyright holder intended the work to be used for
c. whether the copyrighted work was a work for hire
d. the impact on the copyrighted work’s market value
d. the impact on the copyrighted work’s market value
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Direct marketing is no longer growing rapidly
Indicate whether the statement is true or false
A co-active approach to persuasion is most useful for
a. refuting opposing positions. b. engaging reluctant audiences. c. moving audiences from attitude to action. d. cultivating a boomerang effect.
When both media and source have high power, Littlejohn and Foss suggest that
A. the media will usually set the agenda B. outside events will be likely to determine the agenda C. they will be equals in setting the agenda D. the source's opinions will overpower the media
One cultural cliché about beauty is that it is "only skin deep," meaning that it is only superficial and it doesn't affect people's lives in any meaningful way. Many people have argued that this is a myth and that beauty has many real effects on people's lives. Which idea do you think is more accurate, and why? Be sure to offer reasoned arguments and concrete examples to support your position.
What will be an ideal response?