ICHOR Restaurant Group was started by Brian Bailey and Tim Hug in 2006 and has since opened three successful restaurant concepts, “Old Carolina BBQ,” “Smoke: The Burger Joint,” and “Baja West Coast Kitchen” with a dozen corporate-owned locations. They have begun to allow external entrepreneurs to purchase a license to operate their own location(s). Entrepreneurs purchasing such a license are engaging in ______.
A. corporate entrepreneurship
B. franchising
C. entrepreneurs inside
D. social entrepreneurship
B. franchising
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