What do the letters ROI stand for in business?
A) research on instinct
B) return of intuition
C) right of industry
D) return on interest
E) none of the above
Answer: E
You might also like to view...
Color, lighting, and room design are all aspects of ______ that affect communication.
a. territorial markers b. physical environment c. personal space d. proxemics
The government agency regulating communication technologies is ______.
A. FEC B. FCC C. SEC D. none of these
Answer the following statement(s) true (T) or false (F)
1. Bipolar questions force an interviewee to select one of two responses. 2. Performance reviews are also known as exit interviews. 3. Mirror questions paraphrase an interviewee’s previous response to ensure clarification and to elicit elaboration. 4. Open questions are those that enable and prompt interviewees to answer “yes” or “no.”
Which of the following explanations about the historical development of advertising in the 20th century is true?
A. Ads were often a gateway to integrate society and erase differences among people. B. Ads were banned from radio for most of the early 20th century. C. Ads using racial stereotypes were banned. D. Ads were a chief tool for the masses to challenge the ruling class.