When a customer goes online to register Adobe's Acrobat Reader, the Web page promotes other related products, including its popular Photoshop software. This is an example of
A. market penetration.
B. differentiation.
C. mass marketing.
D. screening opportunities.
E. product development.
Answer: A
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Which ethical theory compares a current ethical dilemma with examples of similar ethical dilemmas and their outcomes, thus allowing one to determine the severity of the situation and to create the best possible solution according to others' experiences?
A. virtue theory B. deontological theory of ethics C. utilitarian theory D. theory of moral relativism E. casuist ethical theory