Although ratings and shares are important in audience research, a number of other computations can be performed with the data. All of the following are estimates to provide audience information except:
a) Metro survey area
b) Total survey area
c) Average quarter-hour
d) Callout research
D
Communication & Mass Media
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Define and briefly discuss cultures within cultures.
What will be an ideal response?
Communication & Mass Media
Broadcast licensees are required to broadcast programs that are in the __________, convenience and necessity
Fill in the blank with correct word
Communication & Mass Media
One of the most compelling and common forms of specific instances is
a. hypothetical examples. b. reminding decision makers of their own experiences. c. that presented quantitatively. d. experience shared vicariously.
Communication & Mass Media
As Shawn's mentor, Tonya doesn't just address his career, but also the __________ functions of Shawn's performance, such as enhancing the perceptions of his professional identity
Fill in the blank with correct word
Communication & Mass Media