At the start of the 21st century, the use of mass marketing is ________

A) increasing at a rapid pace
B) declining
C) holding steady
D) considered the new wave of the future
E) None of the above.


Answer: B

Communication & Mass Media

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Which term refers to the current state of affairs?

a. inherency b. status quo c. tabula rosa d. prima facia

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Judi Brownell suggests five techniques for memorization, a vital skill for competent listening. These

strategies include A) imagery, mnemonics, criticizing, enjoying, and association. B) mnemonics, criticizing, association, imagery, and categorization. C) categorization, mediation, imagery, mnemonics, and criticizing. D) association, categorization, mediation, imagery, and mnemonics. E) mediation, imagery, mnemonics, criticizing, and enjoying.

Communication & Mass Media

Which type of supporting material can be found in someone other than the speaker?

A) common knowledge B) documents C) statistics D) factual testimony E) case study

Communication & Mass Media

__________ leadership is often most appropriate in military, sports, or crisis situations where there is no time for discussion and little room for trial and error

a. Functional b. Authoritarian c. Service d. Democratic

Communication & Mass Media