This manager believes that if people are committed to their goals, they will exercise self-direction and self-control.
A. Theory Y
B. Theory X
C. Theory A
D. Theory Z
Answer: A
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The best medium for using an emotional appeal is probably:
A) magazines B) radio C) television D) newspapers
When planning a marketing or sales message, which is the first step of the process?
A) Identifying the product or service to sell B) Analyzing the competition C) Identifying key selling points D) Assessing audience needs E) Anticipating objections
What is a feature of cultural relativism?
a) Cross-cultural comparisons are important b) Behaviour could be attributed to cultural norms c) Ethics is the same across all cultures d) There is an objective ‘wrong’
Which of the following statements is true of a goods and services spectrum?
A. It exhibits different situations where services outweigh goods. B. It lets the marketer estimate the prices that should be associated with goods and services. C. It highlights similarities between goods and services. D. Itprovides a tool for analyzing the relationship between goods and services.