The market share maximization pricing objective for a product is appropriate when ________
A) there is low competition in the market
B) the product incorporates innovative technology
C) demand is relatively elastic
D) customers are not very sensitive to price
C
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The following data relate to direct labor costs for the current period: Standard costs 7,500 hours at $11.50 Actual costs 6,000 hours at $12.00 What is the direct labor time variance?
A) $3,000 favorable B) $15,000 unfavorable C) $2,400 favorable D) $17,250 favorable
A number of yogurts are marketed under the Duncen brand, including Duncen All Natural, Duncen Fruit on the Bottom, Duncen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts under the Duncen brand is an example of a:
a. brand equity b. product item c. product mix d. promise index
When data available to a firm is too old to be useful, what type of forecasting technique should the firm consider?
a. Quantitative b. Qualitative c. Qualified d. Quantified
In choosing sides concerning CEO duality, two schools of thought exist. Which of the following would not be a consideration for the Unity of Command school of thought?
A. One person holding both roles will be able to act more efficiently and effectively. B. CEO duality provides smoother strategic decision making. C. CEO duality slows down decision making. D. CEO duality creates unit across the board of directors and managers of a company.