General search engines such as the family of Google search tools can be very useful, but they are commercially based, and derive a portion of their revenues through advertisement. How does this affect emerging and ongoing research?
What will be an ideal response?
Ans: Varies.
As Alex Bentley warns, the Internet “makes academic research a popularity contest” dominated by search engines that order or prioritize information in ways that may have little to do with scientific merit or impact. That being the case, the more relevant or groundbreaking research may not be percolated to the top for review and consideration of results, based mainly on the fact the article has lesser known advertisers or sponsorships. Being aware of this limitation to Internet searches should help guard against the potential bias created from search engines.
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