You are listening to a song on the radio while doing your homework—the phone rings, and your mother has called to tell you that your favorite uncle has died after being hit by a car
Three months later, you again hear the same song and suddenly feel very sad. In this example, the unconditional response is
A) your feelings about your uncle before he died.
B) listening to the song.
C) your feelings about the song prior to the phone call.
D) the voice of your mother.
E) feeling sad.
Answer: E
Rationale: In thie emotion conditioning example, the unconditional response is feeling sad.
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A. 9%; 2% B. 6.5%; 3% C. 13%; 3% D. 6.5% 2%
You might speculate that substance P evolved as a specialized pain signaling mechanism with a survival advantage, since substance P is only released during ______.
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A) Treatment of anorexia nervosa B) Binge behaviors C) Purging D) Treatment of bulimia
Imagine that you are trying to persuade an audience to buy your brand of toothbrush. You know that the audience's attitudes about toothbrushes are cognitively based. You should construct an argument that emphasizes the
a. good feelings that result from using your toothbrush. b. important health features of your toothbrush. c. value of clean teeth and gums. d. merits of competitors' toothbrushes.