Market segmentation can assist marketers to do all of the following EXCEPT:
A. develop more precise definitions of customer needs and wants
B. identify which variable base should be used for segmenting
C. more accurately define marketing objectives
D. improve resource allocation
E. evaluate performance
Answer: B
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Define and describe SOA
What will be an ideal response?
A(n) ________ organization is highly specialized and rigidly departmentalized.
A. organic B. fundamental C. learning D. mechanistic
A company has 10%, 20-year bonds outstanding with a par value of $500,000. The company calls the bonds at $480,000 when the unamortized discount is $24,500. Calculate the gain or loss on the retirement of these bonds.
What will be an ideal response?
Shelp Corporation has provided the following information: Cost per UnitCost per PeriodDirect materials$7.15 Direct labor$3.35 Variable manufacturing overhead$1.40 Fixed manufacturing overhead $81,000 Sales commissions$0.50 Variable administrative expense$0.50 Fixed selling and administrative expense $40,500 For financial reporting purposes, the total amount of period costs incurred to sell 9,000 units is closest to:
A. $49,500 B. $9,000 C. $40,500 D. $33,000