If you were advertising your company's watches in Vogue and you had five ads in the magazine, how would you calculate your gross rating points (GRP)?
What will be an ideal response?
The GRP is equal to reach times frequency. If you were to have five ads in Vogue, you would multiply the reach by five to get GRP.
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The first step in the order-to-cash process is sales order processing
Indicate whether the statement is true or false
The three criteria that determine whether a brand association can truly function as a point-of-difference are ________
A) comparability, authenticity, deliverability B) desirability, peculiarity, deliverability C) deviance, peculiarity, deformity D) desirability, deliverability, differentiability E) differentiability, authenticity, desirability
After defining objectives and research needs, the next step in the marketing research process involves
A. data collection. B. research design. C. data analysis. D. research evaluation. E. report writing.
Sara Blakely is the founder of Spanx and she illustrates many although not all of the leadership principles covered in the course. How did Sara handle the personal tragedies she experienced during high school?
a. Her natural psychological resilience meant that she didn’t have to do anything special to cope with the losses b. She used self-talk and constructive thought patterns c. Sara wrote a book about her experiences, which shows she recognizes the importance of understanding one’s life story d. Sara started a small business so that she could focus on work instead of on her problems